Meet Cheryl

Living independently is made much easier by Business Woman Cheryl White.

Cheryl White is the founder of Apollo Care, she founded her company in 2011 to improve the services of home care in the local area having worked in the care sector since she was 14.

In 2000 she gained her nursing degree from Liverpool John Moores University and began working as a community staff nurse, looking after patients in their own homes.

Having been a community nurse for the past 13 years, Cheryl believed that vulnerable people living in their own homes deserve the best quality of care to enable them to live an independent life.

While on Maternity leave in 2008 she started the long process of setting up her own business, and in 2011 she was ready to launch Apollo Care. Her focus was to provide individualised holistic care to vulnerable people, so they could continue living in their own homes. Apollo Care’s reputation soon grew and by 2013 she had a waiting list for her services.

Cheryl’s team have continued to worked hard over the past years improving home care, and demand for her services is growing rapidly. Due to the huge success of the main office on Wirral, Cheryl is now expanding into Chester and North Wales, and offering the opportunity to buy a homecare franchise from Apollo Care. Cheryl said that her next step was a natural progression to grow her business, by creating franchise opportunities. Three years later, she now has 6 franchise teams.

After her recent nomination for an award at the Merseyside Women of the Year Awards, Cheryl said that she is proud that her business is growing from strength to strength, but she is even prouder of her franchisees who are also winning business awards.

Cheryl is certainly getting known around the North West, and is now sharing her inspirational story and expert knowledge with other women. Speaking at networking events, workshops, and mentoring others to franchise businesses through her new business Mercury Franchise Consultants. Having seen the success that Apollo Care was getting from franchising Cheryl has now set up her new business to help others.

Franchising your business is an excellent way to grow your brand and increase your market potential.

Get Cheryl’s top 10 tips when franchising your business Here


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